Branding
01.-
Challenge
Anxiety ain’t just for humans: Many horses suffer from it, too. But with someone literally on your back part of the day and not a lot to do the rest, can you blame them? A Montana horse lover wanted to help, so she created Horse & Herd - maker of treats that helps horses stay relaxed and happy - and was looking to build her brand.
02.-
Solution
After discussing the core audience, we settled on three brand attributes: caring (for yourself and animals), quality (organic, real ingredients made in Montana) and joy (of being healthy). I translated this into a rustic yet contemporary logo and a fresh color palette and image system. The bright, clean look also ties back to the owner’s roots in Sweden.
