Creative Direction
01.-
More than 85% of people wouldn't think about working for a company with a bad reputation. Couple that with the largest economic downturn we've seen in modern history, and it's clear being a brand people want to work for is critical to company's long-term success.
02.-
The best way to build a strong employer brand is tell people who you are, what you stand for and what they can expect if they join your company. Partnering with human resources, marketing and technology teams, I led the vision and creative strategy behind a campaign based on storytelling. It included a social media campaign, an overhaul of the careers website, and hundreds of written articles and visual assets.
