Creative Direction
01.-
Challenge
Episource, a leader in healthcare technology, needed a comprehensive and cohesive approach to showcase their dedication to closing gaps in healthcare. Their mission to enhance accuracy, efficiency, and expertise required a multifaceted campaign to effectively communicate their capabilities. The challenge was to create diverse yet unified content for multiple campaigns that resonated with healthcare organizations and health plan providers, demonstrating their value and expertise.
02.-
Solution
As a designer and writer, I developed a pieces for Episource that included insightful blog articles, compelling presentations, white papers, and static and animated ad designs with persuasive copy. Each piece was crafted to align with Episource’s mission, showcasing their expertise and innovative use of data analytics and machine learning.
This multifaceted approach effectively communicated their value to healthcare organizations and health plan providers, enhancing their brand presence and contributing to better healthcare outcomes.
